North South University Library OPAC

Advertising and promotion : (Record no. 12147)

MARC details
000 -LEADER
fixed length control field 01141nam a2200337 a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-12147
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231019124858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190402s2004 maua|||g |||| 001 0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B45 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number B427a
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 00 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch and Michael A. Belch
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/ Irwin,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779+ p. :
Other physical details ill. ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement The McGraw-Hill/ Irwin series in Marketing
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Management
590 ## - LOCAL NOTE (RLIN)
Documentalist Md. Abdul Hakim
590 ## - LOCAL NOTE (RLIN)
Documentalist Miron Khan
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
856 4# - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Materials specified ◉ login required
Uniform Resource Identifier https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=3e7f67048968d61ca433c06ef96158eb
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 12147
-- 12147
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Date acquired Source of acquisition (Supplier) Currency Price Call Number Barcode (Accession #) Copy number Converted Price ( Tk. ) Item type Date last seen Total Renewals Shelving location Bill Date
    lcc     Non-fiction North South University Library North South University Library 2003-09-30 Karim International ৳ (BDT) 2166.50 HF5823.B387 2004 20667 1 2166.50 Books        
    lcc     Non-fiction North South University Library North South University Library 2005-05-23 Karim International   2166.50 HF5823.B387 2004 24865 2 2166.50 Books 2019-12-31      
    lcc     Non-fiction North South University Library North South University Library 2005-05-23 Karim International   2166.50 HF5823.B387 2004 24866 3 2166.50 Books   1    
    lcc   Not For Loan Non-fiction North South University Library North South University Library 2020-10-08       HF5823.B387 2003 500010062 1   eBook (Electronic Book) 2020-10-08   Online 2020-10-08
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