North South University Library OPACKellogg on branding : (Record no. 18295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01107nam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-18295 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129105115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211129s2005 njua|||g |||| 001 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471690160 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471690163 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7K45 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | K291 |
| 245 00 - TITLE STATEMENT | |
| Title | Kellogg on branding : |
| Remainder of title | the marketing faculty of the Kellogg School of Management / |
| Statement of responsibility, etc. | edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 334 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Includes bibliographical references and index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Management |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing & International Business |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| -- | 8136 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| -- | 8826 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management. |
| -- | 8830 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tybout, Alice M. |
| Relator term | editor |
| -- | 25590 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calkins, Tim |
| Relator term | editor |
| -- | 25591 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kellogg School of Management. |
| -- | 25592 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 18295 |
| -- | 18295 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Total Renewals | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2008-09-01 | Karim International | ৳ (BDT) | 2464.00 | KI/NSU/L-346/08 | 1 | HD69.B7K45 2005 | 29467 | 1 | 0.00 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2009-03-03 | Karim International | ৳ (BDT) | 3005.70 | KI/NSU/L-47/09 | HD69.B7K45 2005 | 29776 | 2 | 0.00 | Books |