North South University Library OPACPrivate label strategy : (Record no. 18355)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01704nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-18355 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211215132736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211215s2007 maua|||g |||| 001 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422101674 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1422101673 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7K86 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Nirmalya |
| -- | 25652 |
| 245 00 - TITLE STATEMENT | |
| Title | Private label strategy : |
| Remainder of title | how to meet the store brand challenge / |
| Statement of responsibility, etc. | Nirmalya Kumar and Jan-Benedict E. M. Steenkamp. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Harvard Business School Press, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 270 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content (TOC) | Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing & International Business |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing). |
| -- | 8826 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steenkamp, Jan-Benedict E. M. |
| Relator term | author |
| -- | 25653 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 18355 |
| -- | 18355 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2008-09-22 | Law Publishers | ৳ (BDT) | 695.00 | B-1147 | HD69.B7K86 2007 | 29550 | 1 | 0.00 | Books |