North South University Library OPACPharmaceutical marketing / (Record no. 20445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01455nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-20445 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240115152000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240115s2010 ii a|||g |||| 001 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788123919027 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhNSU |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RS189 |
| Item number | .J67 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Joseph, Ajoy S. |
| 245 00 - TITLE STATEMENT | |
| Title | Pharmaceutical marketing / |
| Statement of responsibility, etc. | Ajoy S. Joseph. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | CBS Publishers, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 156 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It is designed to serve as a textbook on marketing of pharmaceutical products for graduate and postgraduate students pursuing courses in marketing management in general and pharmaceutical marketing in particular. This book will also be beneficial to pharmaceutical marketers, medical representatives, and researchers. The book provides an overview of Indian pharmaceutical industry, global pharmaceutical industry, and the US pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behavior. The book also covers in detail each of the marketing-mix elements of pharmaceutical marketing.<br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Pharmaceutical Sciences |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Sumaiya Kainat Bintey Kohinoor |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Md. Abdul Hakim |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Drugs |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutical industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 20445 |
| -- | 20445 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2010-11-29 | Parash Publishers | ৳ (BDT) | 310.00 | PP 2813/10 | RS189.J67 2010 | 32673 | 1 | 0.00 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2010-11-29 | Parash Publishers | ৳ (BDT) | 310.00 | PP 2813/10 | RS189.J67 2010 | 32674 | 2 | 0.00 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2010-11-29 | Parash Publishers | ৳ (BDT) | 310.00 | PP 2813/10 | RS189.J67 2010 | 32675 | 3 | 0.00 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2010-11-29 | Parash Publishers | ৳ (BDT) | 310.00 | PP 2813/10 | RS189.J67 2010 | 32676 | 4 | 0.00 | Books |