North South University Library OPACAdvertising and integrated brand promotion / (Record no. 21131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-21131 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190403064849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190403s2012 ukna|||g |||| 001 0|eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538473323 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O34 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western, Cengage Learning, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 693 p. ; |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 21131 |
| -- | 21131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | 2011-05-23 | Trim Education | ৳ (BDT) | 13915.00 | 120 | HF5821.O34 2012 | 33627 | 1 | 0.00 | Books |