MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02475cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BD-DhNSU- |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200813131526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200813t2017 nyua ob 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780718033330 (eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781400201839 (IE) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780718033323 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
BD-DhNSU |
| Modifying agency |
BD-DhNSU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.M55 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Donald, |
| Dates associated with a name |
1971- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building a storybrand : |
| Remainder of title |
clarify your message so customers will listen / |
| Statement of responsibility, etc |
Donald Miller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc |
HarperCollins Leadership, an imprint of HarperCollins, |
| Date of publication, distribution, etc |
c2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 228 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.<br/><br/>Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.<br/><br/>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Marketing & International Business |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Documentalist |
Md. Abdul Hakim |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Selling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Sales & Selling / General. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Business Communication / General. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
lcc |
| Koha item type |
BK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
8825 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8826 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
119 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8827 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8828 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8829 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8830 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8831 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
8832 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| -- |
28832 |
| -- |
28832 |
North South University Library OPAC