North South University Library OPAC

Sensory marketing : (Record no. 29067)

MARC details
000 -LEADER
fixed length control field 04602cam a2200469 a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-29067
003 - CONTROL NUMBER IDENTIFIER
control field NSUL-eBook
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231019143532.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m\\\\\o\\d\\\\\\\\
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201018s2010 nyuaf b b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009039303
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841697536 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1841697532 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781841698892 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 184169889X (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn259266339
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhNSU
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K75 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8001/9
Edition number 22
245 00 - TITLE STATEMENT
Title Sensory marketing :
Remainder of title research on the sensuality of products /
Statement of responsibility, etc edited by Aradhna Krishna.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice c2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxx, 392 p., [3] p. of plates)
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
Media type code c
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 0# - FORMATTED CONTENTS NOTE
Table of Content (TOC) An introduction to sensory marketing -- Does touch matter? Insights from Haptic research in marketing / Joann Peck -- Touch : a gentle tutorial with implications for marketing / Roberta L. Klatzky -- Understanding the role of incidental touch in consumer behavior / Andrea C. Morales -- Informational and affective influences of Haptics on product evaluation : is what I say how I feel? / Terry L. Childers and Joann Peck -- Scent marketing : an overview / Maureen Morrin -- The emotional, cognitive, and biological basics of olfaction : implications and considerations for scent marketing / Rachel S. Herz -- Do scents evoke the same feelings across cultures? Exploring the role of emotions / May O. Lwin and Mindawati Wijaya -- The impact of scent and music on consumer perceptions of time duration / Maureen Morrin, Jean-Charles Chebat, and Claire Gelinas-Chebat -- The sounds of the marketplace : the role of audition in marketing / Joan Meyers-Levy, Melissa G. Bublitz, and Laura A. Peracchio -- Auxiliary auditory ambitions : assessing ancillary and ambient sounds / Eric Yorkston -- Understanding the role of spokesperson voice in broadcast advertising / Darren W. Dahl -- Hear is the thing : auditory processing of novel nonword brand names / Marina Carnevale, Dawn Lerman, and David Luna -- Visual perception : an overview / Priya Raghubir -- Differences and similarities in hue preferences between Chinese and Caucasians / Amitaba Chattopadhyay, Gerald J. Gorn, and Peter Darke -- Does everything look worse in black and white? The role of monochrome images in consumer behavior / Eric A. Greenleaf -- Effects on visual weight perceptions of product image locations on packaging / Barbara E. Kahn and Xiaoyan Deng -- The gist of gustation : an exploration of taste, food, and consumption / Aradhna Krishna and Ryan S. Elder -- Psychology and sensory marketing, with a focus on food / Paul Rozin and Julia M. Hormes -- Estimating food quantity : biases and remedies / Pierre Chandon -- Do size labels have a common meaning among consumers? / Nilufer Z. Aydinoglu, Aradhna Krishna, and Brian Wansink -- A sense of things to come : future research directions in sensory marketing / Ryan S. Elder ... [et al.].
520 1# - SUMMARY, ETC.
Summary, etc. "What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business
590 ## - LOCAL NOTE (RLIN)
Documentalist Md. Abdul Hakim
590 ## - LOCAL NOTE (RLIN)
Documentalist Miron Khan
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sensuality.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Senses and sensation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
655 #7 - INDEX TERM--GENRE/FORM
Source of term local
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krishna, Aradhna.
Relator term editor
856 41 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Materials specified ◉ login required
Uniform Resource Identifier https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=fa8ae104b3d6a216a3f1f8e7da50f2e5
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type EBOOK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 29067
-- 29067
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location DATE acquired (DATE Received) Call Number Barcode (Accession #) Date last seen Copy number Bill Date Item type
    lcc   Not For Loan Non-fiction North South University Library North South University Library Online 2020-10-18 HF5415.S46 2010 500010095 2020-10-18 1 2020-10-18 eBook (Electronic Book)
© 2017-2024 NSU Library
North South University

Powered by Koha