North South University Library OPAC

Extraordinary PR ordinary budget : (Record no. 29597)

MARC details
000 -LEADER
fixed length control field 01777cam a2200289 i 4500
001 - CONTROL NUMBER
control field BD-DhNSU-29597
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211027155725.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210218s2017 caua g 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781626569935 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhNSU
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .F37 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Farmer, Jennifer R.,
-- 16464
245 10 - TITLE STATEMENT
Title Extraordinary PR ordinary budget :
Remainder of title a strategy guide /
Statement of responsibility, etc. Jennifer R. Farmer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oakland :
Name of publisher, distributor, etc. Berrett-Koehler Publishers,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 164 p. :
Other physical details ill. ;
Dimensions 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.<br/>Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Management
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Accounting & Finance
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Social Science
590 ## - LOCAL NOTE (RLIN)
Documentalist Nuri Mahajabi
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
-- 24256
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 29597
-- 29597
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location Date acquired Source of acquisition (Supplier) Currency Price Bill Code Call Number Barcode (Accession #) Date last seen Copy number Bill Date Item type
    lcc     Non-fiction North South University Library North South University Library General Stacks 2021-02-17 PBS Ltd. ৳ (BDT) 1735.00 20210215 HD59.F37 2017 48160 2021-02-18 1 2021-02-15 Books
    lcc     Non-fiction North South University Library North South University Library General Stacks 2021-02-17 PBS Ltd. ৳ (BDT) 1735.00 20210215 HD59.F37 2017 48161 2021-02-18 2 2021-02-15 Books
    lcc     Non-fiction North South University Library North South University Library General Stacks 2021-02-17 PBS Ltd. ৳ (BDT) 1735.00 20210215 HD59.F37 2017 48162 2021-02-18 3 2021-02-15 Books
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