North South University Library OPACAdvertising management / (Record no. 5370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-5370 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190402132526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190402s1995 ii ||||g |||| 001 0|eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A13 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | A111a |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | David A. Aaker, Rajeev Batra and John G. Myers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 593 p. : |
| Other physical details | ill., figs., tabs. ; |
| Dimensions | 24 cm. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 5370 |
| -- | 5370 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Price | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | 2003-06-29 | 0.00 | HF5823.A13 1995 | 8807 | 1 | 0.00 | Books |