Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney
Material type: TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2004.Description: xxvi, 790 p. : ill. ; 27 cm. + 1 computer disc (CD ; 3/4 in.)ISBN:- 0072536861
- 658.83420973 H389c
- HF5415.33 .U6H38 2004
Item type | Current library | Collection | Call number | URL | Copy number | Status | Notes | Date due | Barcode | |
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Books | North South University Library | Non-fiction | HF5415.33.U6H38 2004 (Browse shelf(Opens below)) | Link to resource | 1 | Available | Book with CD | 24867 | ||
AV Materials (CD, DVD, Cassette etc.) | North South University Library | Non-fiction | HF5415.33.U6H38 2004 (Browse shelf(Opens below)) | 1 | Not for loan | CD associated with Book-24867 | C24867 |
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