Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising / Gordon C. Bruner, Paul J. Hensel and Karen E. James
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 658.83028 B894m
- HF5415.3 .B785 2005
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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North South University Library | Non-fiction | HF5415.3.B785 2005 (Browse shelf(Opens below)) | 1 | Available | 28710 |
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HF5415.2.Z54 2010 Exploring marketing research / | HF5415.2.Z54 2010 Exploring marketing research / | HF5415.3.B323 1993 Handbook of marketing scales : | HF5415.3.B785 2005 Marketing scales handbook : | HF5415.3.P468 1999 Consumer behavior and marketing strategy / | HF5415.3.W536 1990 Consumer behavior / | HF5415.32.C6586 2001 Consumer behavior : |
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