Lesikar's business communication : connecting in a digital world / Kathryn Rentz, Marie E. Flatley and Paula Lentz
Material type: TextLanguage: English Publication details: New York : McGraw-Hill/Irwin, c2011.Edition: 12th edDescription: 1 online resource (xxvii, 657 p. :) ill. ; 29 cmISBN:- 9780071220972
- 9780073377797 (E-book)
- HF5721 .R46 2011
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF5721.L37 2011 (Browse shelf(Opens below)) | 1 | 1 | 500010079 | ||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 1 | Available | 32490 | |||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 2 | Available | 32491 | |||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 3 | Available | 32492 | |||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 4 | Available | 32493 | |||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 5 | Available | 32630 | |||
Books | North South University Library | Non-fiction | HF5721.L37 2011 (Browse shelf(Opens below)) | 6 | Available | 32631 |
Browsing North South University Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5721.L37 2008 Business communication : | HF5721.L37 2008 Business communication : | HF5721.L37 2008 Business communication : | HF5721.L37 2011 Lesikar's business communication : connecting in a digital world / | HF5721.L37 2011 Lesikar's business communication : connecting in a digital world / | HF5721.L37 2011 Lesikar's business communication : connecting in a digital world / | HF5721.L37 2011 Lesikar's business communication : connecting in a digital world / |
Includes index
Lesikar's Business Communication: Connecting in a Digital World, 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected.
As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology’s role in business communication.
In addition to a full suite of teaching and testing materials, the book’s Online Learrning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple bcomm topics, from grammar to persuasion to research and teamwork.
Marketing & International Business
Ziaur Rahaman
Miron khan
There are no comments on this title.