North South University Library OPAC
International marketing and export management / Gerald Albaum and Edwin Duerr.
Material type:
TextLanguage: English Publication details: Harlow, England : Pearson, c2011.Edition: 7th edDescription: xxxi, 990 p. : ill. ; 25 cmISBN: - 9780273743880
- HF1416 .A43 2011
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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North South University Library | Non-fiction | General Stacks | HF1416.A43 2011 (Browse shelf(Opens below)) | 1 | Available | 34490 | ||
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Books
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North South University Library | Non-fiction | General Stacks | HF1416.A43 2011 (Browse shelf(Opens below)) | 2 | 1 | 34491 |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
Marketing & International Business
Management
Sumaiya Kainat Bintey Kohinoor
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