Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
Material type: TextLanguage: English Publication details: Noida : Pearson, c2015.Edition: 4th edDescription: xxix, 586 p. : ill. ; 26 cmISBN:- 9789332542204
- HD69 .B7K45 2015
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2015 (Browse shelf(Opens below)) | 1 | Available | 43799 | ||
Books | North South University Library | Non-fiction | General Stacks | HD69.B7K45 2015 (Browse shelf(Opens below)) | 2 | Available | 43800 | ||
Books | North South University Library | Non-fiction | HD69.B7K45 2015 (Browse shelf(Opens below)) | 3 | Checked out | 2018-08-25 00:00 | 43801 |
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HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2013 Strategic brand management : building, measuring, and managing brand equity / | HD69.B7K45 2015 Strategic brand management : | HD69.B7K45 2015 Strategic brand management : | HD69.B7K86 2007 Private label strategy : | HD69.B7M37 2000 The brand marketing book : |
Includes bibliographical references and index.
Management
Nuri Mahajabi
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