North South University Library OPAC

Analytical approaches to product and marketing planning / edited by Allan D. Shocker

Contributor(s): Material type: TextTextLanguage: English Publication details: Cambridge, Mass. : Marketing Science Institute, c1979.Description: viii, 492 p. ; 28 cmISBN:
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • A11 . 1979
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction A11. 1979 (Browse shelf(Opens below)) 1 Available 844

Includes index.

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