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Principles of global marketing / Warren J. Keegan and Mark C. Green.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey : Prentice Hall, c1997.Description: xxi, 421 p. : ill. ; 26 cmISBN:
  • 013722298
  • 9780137222995
Subject(s): DDC classification:
  • 658.848 K26p
LOC classification:
  • HF1416 .K44 1997
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction Chinese Book Section HF1416.K44 1997 (Browse shelf(Opens below)) 1 Available 10275

Rev. ed. of: Multinational marketing management. 3rd ed. 1984.

World maps on endpapers.

Includes bibliographical references and indexes.

Marketing & International Business


Sumaiya Kainat Bintey Kohinoor

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