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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer and Mary F. Mobley

By: Contributor(s): Material type: TextTextLanguage: English Publication details: London : Sage, c1993.Description: 352p. : 28 cmISBN:
  • 0803951558
Subject(s): DDC classification:
  • 658.3 B368h
LOC classification:
  • HF5415.3 .B323 1993
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction HF5415.3.B323 1993 (Browse shelf(Opens below)) 1 Available 14472

Includes index.

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