Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer and Mary F. Mobley
Material type: TextLanguage: English Publication details: London : Sage, c1993.Description: 352p. : 28 cmISBN:- 0803951558
- 658.3 B368h
- HF5415.3 .B323 1993
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | HF5415.3.B323 1993 (Browse shelf(Opens below)) | 1 | Available | 14472 |
Includes index.
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