An introduction to survey research, polling, and data analysis / Herbert F. Weisberg, Jon A. Krosnick and Bruce D. Bowen.
Material type: TextLanguage: English Publication details: London : Sage, c1996.Edition: 3rd edDescription: xiv, 394 p. : ill. ; 24 cmISBN:- 0803974027
- 300.723 W426i 20
- HN29 .W45 1996
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Rev. ed. of: An introduction to survey research and data analysis / Herbert F. Weisberg, Jon A. Krosnick, Bruce D. Bowen. 2nd ed. c1989.
Includes bibliographical references and index.
The nature of survey research -- The survey process -- Sampling procedures -- Questionnaire construction -- The data collection stage -- Coding practices -- Designing survey -- The process of data analysis -- Single-variable statistics -- Statistical inference for means -- Two-variable tables -- Measures of association -- Control tables -- Correlation and regression -- Writing survey reports -- Evaluating surveys -- The ethics of polls.
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