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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextTextLanguage: English Publication details: New York : The Free Press, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 0029001013
Subject(s): LOC classification:
  • HD69 .B7A25 1991
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD69.B7A25 1991 (Browse shelf(Opens below)) 1 Available 14894

Includes bibliographical references and index.

Marketing & International Business


Nuri Mahajabi

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