Douglas, Susan P. <br/><br/>
Global marketing strategy / 
Susan P. Douglas and C. Samuel Craig. 
 - int. ed. 
 - New York :  McGraw-Hill,  c1995. 
 - xx, 554 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0070134472 9780070134478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .D68 1995 
<br/><br/><label>Dewey Class. No.: </label>658.848  / D736g