Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell and Paul W. Miniard - 7th ed. - Fort Worth : Dryden, c1993. - xxii, 951, [41] p. : ill. ; 24 cm.

Includes index.

0030984645




Consumer behavior
Marketing research

HF5415.32 / .E53 1993

658.8342 / E57c