Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml and Mary Jo Bitner. 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c2000. 
 - xxviii, 620 p. :  ill., figs., tabs. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072312211 9780071169943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48s