TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0072312211
AV  - HD9980.5 .Z45 2000
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  -  Includes bibliographical references and index; Marketing & International Business
ER  -