Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 8th ed. - Boston : Irwin/McGraw-Hill, c1991. - xxii, 833 p. ; ill. ; 24 cm. ISBN: 025607917X LCCN: Subjects--Topical Terms: CorporationsFinanceCorporate finance LC Class. No.: HF5415.33 / .U6H38 1991 Dewey Class. No.: 658.83420973 / H393c