TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 025607917X
AV  - HF5415.33 .U6H38 1991
U1  - 658.83420973 
PY  - 1991///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Corporations
KW  - Finance
KW  - Corporate finance
ER  -