Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 8th ed. - New York : McGraw-Hill, c2001. - xxii,776 p. : ill. ; 24 cm. ISBN: 025607917X LCCN: Subjects--Topical Terms: CorporationsFinanceCorporate finance LC Class. No.: HF5415.33 / .U6H38 2001 Dewey Class. No.: 658.83420973 / H393c