Neal, Cathy Consumer behavior : Implications for marketing strategy / Cathy Neal, Pascale Quester and Del Hawkins - 2nd ed. - New York : McGraw-Hill, c1999. - xiv, p. : ill. ; 26 cm. ISBN: 0074705903 LCCN: Subjects--Topical Terms: Consumer behaviorConsumer behaviorAustralia LC Class. No.: HF5415.32 / .C6586 2001 Dewey Class. No.: 658.8342 / N338c