Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer and John F. Tanner 
 - Boston :  Irwin / McGraw-Hill,  c1999. 
 - xxix, 705 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072410639 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .D92 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D993b