Rosenthal, David <br/><br/>
Cases in strategic marketing / 
David Rosenthal and Lew G. Brown 
 - New Jersey :  Prentice-Hall,  c2000. 
 - xiii, 610 p. :  ill. ;  24 cm. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making Markeing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .135 2000 
<br/><br/><label>Dewey Class. No.: </label>658.802  / R813c