Alsop, Ron The Wall Street Journal on marketing / Ron Alsop and Bill Abrams - New York : Warner Books, c1986. - x, 294 p. : ill. ; 24 cm. ISBN: 0870948962 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .A45 1986 Dewey Class. No.: 658.819 / A469w