Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk - 7th ed. - New Jersey : Prentice Hall, c2000. - xiii, 469 p. ; ill. ; 23 cm.

0130859141




Consumer behavior
Consumer research

HF5415.32 / .S35 2000

658.8 / S333c