Jain, Subhash C.
International marketing /
Subhash C. Jain.
- 6th ed.
- Australia : South-Western, c2001.
- xv, 520 p. : ill. ; 26 cm.
Rev. ed. of: International marketing management. 5th ed. c1996.
Includes bibliographical references and indexes.
9812402446
Export marketing--Management
Export marketing--Management--Case studies.
HF1416 / .J35 2001
658.848 / J25i