Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride and O. C. Ferrell 
 - 9th ed. 
 - Boston :  Houghton Mifflin,  c1995. 
 - xxx,859 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0395728312 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 1995