Dickson, Peter R. <br/><br/>
Marketing management / 
Peter R. Dickson 
 - 2nd ed. 
 - Fort Worth :  The Dryden press,  c1997. 
 - xxxiii,813 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>003017742127/05/2002 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>management Business Management Sales management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D48 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D554m