Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone and David L. Kurtz 
 - 6th ed. 
 - Chicago :  Dryden Press,  c1989. 
 - xxxix,700 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>003022814X 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B53 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B724c