Aaker, David A. <br/><br/>
Advertising management / 
David A. Aaker, Rajeev Batra and John G. Myers 
 - 4th ed. 
 - New Delhi :  Prentice Hall India,  c1994. 
 - xiii, 593 p. ;  ill., figs., tabs. ;  24 cm. 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .A13 1994