Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation and control / 
Philip Kotler 
 - 9th ed. 
 - New Jersey :  Prentice-Hall,  c1997. 
 - xl, 938 p. :  ill. ;  27 cm. 
 - The Prentice-Hall International series in marketing .
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87m