Dwyer, F. Robert

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer and John F. Tanner - 2nd ed. - Boston : Irwin / McGraw-Hill, c2002. - xxix, 705 p. ; ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

0071123326




Marketing.
Business marketing

HF5415 / .D92 2002

658.8 / D999b