Whittington, Richard <br/><br/>
What is strategy, and does it matter? / 
Richard Whittington. 
 - 2nd ed. 
 - London :  Thomson Learning,  c2001. 
 - x, 151 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors. 
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<br/><br/><label>ISBN: </label>1861523777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Management
<br/><br/><label>LC Class. No.: </label>HD30.28  / .W45 2001 
<br/><br/><label>Dewey Class. No.: </label>658.4012