TY  - BOOK
AU  - Whittington,Richard
TI  - What is strategy, and does it matter?
SN  - 1861523777
AV  - HD30.28 .W45 2001
U1  - 658.4012 
PY  - 2001///
CY  - London
PB  - Thomson Learning
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index; Management
N2  - In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors
ER  -