Johnson, Gerry
Exploring corporate strategy /
Gerry Johnson and Kevan Scholes.
- 6th ed.
- Harlow, England : Prentice Hall, c2002.
- xxxvii, 1082 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0273651129 9780273651123
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J64 2002