Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler 
 - 11th ed. 
 - New Delhi :  Prentice-Hall,  c2002. 
 - xxix, 736 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2002