Bovee, Courtland L. Marketing / Courtland L. Bovee, Michael J. Houston and John V. Thill - 2nd ed. - New York : McGraw-Hill, c1995. - xxiv,721+v p. : ill. ; 25 cm. - McGraw-Hill series in marketing . Includes index. ISBN: 0070068798 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .B6213 1995 Dewey Class. No.: 658.8 / B783m