TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Houston,Michael J.
AU  - Thill,John V.
TI  - Marketing
T2  - McGraw-Hill series in marketing
SN  - 0070068798
AV  - HF5415 .B6213 1995
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -