TY  - BOOK
AU  - Robert,Michel
TI  - The power of strategic thinking: lock in markets, lock out competitors 
SN  - 0071357777
AV  - HD30.28 .R63 2000
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index; Preface -- 1. Do you suffer from competitor obsession? -- 2. Changing the rules of play -- 3. The CEO's dilemma: strategic ambiguity -- 4. Strategic thinking: the essence of competitive advantage -- 5. Driving force: the DNA of strategic thinking -- 6. Crafting and articulating a distinctive strategy -- 7. Areas of excellence: widening your competitive advantage -- 8. The concept of strategic leverage -- 9. Managing your competitor's strategy to your advantage -- 10. Sandbox competition and the rules of war -- 11. The CEO as process leader -- 12. Making strategic thinking a repeatable practice --13. Megachanges that will challenge every company's strategy -- Bibliography -- Index; Management
ER  -