Beckwith, Harry <br/><br/>
Selling the invisible :  a field guide to modern marketing / 
Harry Beckwith. 
 - New York :  Warner Books,  c1997. 
 - xx, 252 p. ;  20 cm. 
<br/><br/>Includes bibliographical references (p. 246-250). 
<br/><br/>
<br/><br/><label>ISBN: </label>0446520942 9780446520942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B43 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B397s