Yip, George S.

Total global strategy II : updated for the internet and service era / George S. Yip. - New Jersey : Prentice Hall, c2003. - xix, 299 p. : ill. ; 26 cm.

Includes bibliographical references and index.



0130179175 9780130179173


International business enterprises--Management
Strategic planning.
Electronic commerce.
Service industries.

HD62.4 / .Y57 2003

658.049 / Y51t