Schrank, Jeffrey Understanding mass media / Jeffrey Schrank - 4th ed. - National Textbook : Lincolnwood, c1991. - xi, 372 p. : ill. ; 26 cm. Includes index. ISBN: 0844256900 LCCN: Subjects--Topical Terms: Mass mediaJuvenile literature Mass media LC Class. No.: P91.2 / .S38 1991 Dewey Class. No.: 302.23 / S377u