Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William M. Pride 
 - 12th ed. 
 - Boston :  Houghton Mifflin,  c2003. 
 - xxvii,631+v p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0618192425 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .P658 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P947m