TY  - BOOK
AU  - Pride,William M.
TI  - Marketing: concepts and strategies 
SN  - 0618192425
AV  - HF5415 .P658 2003
U1  - 658.8 
PY  - 2003///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes index
ER  -